Brand Old

In Sri Lanka these factories are banging out jeans. That’s the easy bit. What takes time is all the extra effort they have to go to, to rub the jeans with sandpaper and wash them over and over to get them looking really old. But the Sri Lankan's don’t mind because they get to charge more for older shittier looking clothes. Mental when you think about it.
Imagine if the same trend took off with cars. You could buy a brand new Ferrari and for a bit more cash they could get little men to take to it with rocks and car keys. After scratching and denting the body they would attach doors that had been soaking in seawater so they were all rusty.
You would even have the option of a cracked windscreen so when you drove that car down mainstreet it looked like it had been places. If that trend took off it would be great for the makers of Humvees. The new H3 sucks. It looks like a suburban mums kid bus. Why not ad a little credibility by giving every new H3 a tour in Iraq to ‘age’ it. Nothing like real bullet holes and blood stained seats to add to that authentic all terrain look. Forget the cup holder and cigarette lighter. In a genuine Iraq conditioned Humvee you get an M16 gun rack and a place to stick your field dressings. Of course the war worn H3 would cost a little more depending on how many tours it had done. And maybe you pay more for a Humvee out of Iraq than Afghanistan because that is a more popular war. By popular I mean Iraq is in the news more. Maybe when America gets round to bombing Iran the Humvee people will be able to put a few H3’s near the Iranian nuclear plants to soak up some of those cruise missiles blasts. Imagine being the first stockbroker on your block to be driving a humvee that was conditioned in Iran with genuine US military hardware.