Wednesday, May 16, 2007

What’s your country famous for?

As a country you want to think carefully before you let something have your nations name attached to it. I don’t think the Swiss regret the Swiss army knife. Small, efficient. You cant hide Nazi gold in one but apart from that it’s very Swiss. And the Mexicans can’t be unhappy with the Mexican Wave. It’s a crowd pleaser that gets whole stadiums and hundreds of thousands of TV viewers thinking of Mexico. Belgium got a raw deal when they got stuck with the Belgium biscuit. At least the Afghan biscuit is bigger, made of chocolate and has a walnut in the middle. But is it named after Afghanistan or the Afghan hound. That would make more sense because an Afghan does look a lot like the poo that comes out of an Afghan hound.
This isn’t something you hear very often, but I feel a bit sorry for the French. After all the culinary delights and fine wine they are famous for they got a sliced up deep fried potato named after them. True there is also French kissing and the French letter, but the French Fry must really rip their undies. Cuba got the cigar, but when it comes to national branding you can truly be proud of on the world stage you couldn’t be happier than the South American country famous for it’s beaches, bikinis and mardi gras. Can you imagine a woman saying ‘I’m going to get my eye brows done and while I’m there I might get a South Korean. No, I don’t think so. Brazil can be very happy with their global legacy.

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